Podcasts have become really popular in recent years, especially among people who are always on the go. They offer both information and entertainment in bite sized chunks and the best part is: you can listen to them whenever and wherever, whether that’s in the car on the way to work, while you’re doing your laundry, or in the middle of a workout! You only need your phone and headphones. And interestingly enough, as podcasts continue to grow in popularity, so does their topic diversity.
You can find a wide range of podcasts via streaming services such as Spotify, iTunes, Soundcloud or just on a website. From lighthearted small talk and interviews to podcasts that keep your informed of trends and developments, there’s a podcast out there for everyone (yes, Digital Marketers included!).
Which podcasts are most interesting for Digital Marketers?
We’ve listed our top 5 favorite digital marketing podcasts that will not only keep you informed of trends and developments in the digital marketing field but also regularly supply you with interesting and inspiring speakers.
Let’s take a look…
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1. Everyone hates Marketers
In this podcast, an expert speaks about all things online marketing, for ‘people sick of shady, in your face marketing’. How do you create the best buyers personas and how do you gain insight into customer behaviour, funnels and conversions? This podcasts teaches marketers how to get stuff done, acquire the right customer and general tangible results. Don’t have the opportunity to listen in? There is a transcript available for every podcast on the website.
Check out this podcast here.
2. Marketing School
These guys have really got it going on! Digital marketing gurus and CEOs Neil Patel and Eric Siu’s Marketing School podcast is a great resource for those looking for quick tips in just a matter of minutes. Each podcast is around 10 minutes and the best part is…these podcasts are posted every single day! Also available on Youtube, Neil and Eric cover all the latest marketing trends and tactics including mobile, SEO, streaming, Voice search and much more.
Check out this podcast here.
3. Marketing Scoop by SEMrush
The Marketing Scoop (created by SEMrush), hosted by David Bain and Judith Lewis is another great podcast. Marketing Scoop covers the ‘most impactful news and best industry cases’ through a series of interviews with leading minds within the digital marketing space. Each episode tackles much-talked about topics in digital marketing such as SEO, advertising, content marketing and more. What’s also particularly interesting is that they’ve published a few special Success Story episodes featuring big names like Vodafone and IKEA.
Check out this podcast here.
4. Duct Tape Marketing
Rated ‘One of the Best Podcasts for Business-Savvy Listeners’ by FastCompany, this podcast series has a lot to offer. Duct Tape Marketing interviewer John Jantsch has a lot of experience under his belt, having carried out countless interviews with leaders, experts and authors over the last decade. Want to test it out? Scroll down to the bottom of their website and start with the top 10 shows of all time and see what you think!
Check out this podcast here.
5. Marketing Over Coffee
Great name right? In this podcast, hosts John J. Wall (producer) and Christopher S. Penn present ideas on both new and classic Marketing. The podcasts which are published on a weekly basis are packed with commentary and practical tips. Not to mention they have occasional interviews with Marketing experts / personalities which serve as a nice change of pace and always seem to provide an interesting perspective.
Check out this podcast here.
Grab your headphones!
Trends within the digital marketing space are constantly changing, making it hard for any digital marketer (novice or experienced) to keep up. Luckily we have podcasts…Podcasts are an ideal way of staying in the loop, seeing as you can listen to them pretty much wherever and whenever. Ready to catch yourself up and get digital meaningful insights?
Try one of the podcasts listed above and let us know what you think in the feedback form below!
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