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Reduce churn for good
Deliver top-notch content
Cultivate customer loyalty
Stand out from the crowd with meaningful insights at your fingertips
Your audience is selective when it comes to the digital content they consume. Content must be tailored to their interests and speak to the different personas so as to maintain a high level of both interest and loyalty.
Mopinion gives you the qualitative insights needed to deliver the content your audience craves and keep up with your competitors. Armed with these real-time customer insights, you’ll be sure to improve your bottom line.
Get connected with your audience
Deliver an easy-to-use platform that your viewers and readers demand. Give yourself the advantage and pull ahead of the competition with a fully optimised digital platform. Mopinion helps media companies both grow and retain their audience, while simultaneously boosting revenue. Keep a pulse on their emotions with Mopinion’s text and sentiment analysis and never miss a thing.
Engage at-risk subscribers before they churn
The media industry is fighting a constant battle against churn. Losing subscribers can happen at the drop of a hat, making it critical for your organisation to keep a pulse on the experience and satisfaction of your audience. Mopinion is an always-on solution which offers real-time insights into the online experience from start to finish. Discover what’s agitating your subscribers and put the problem to rest before it results in lost revenue.
Align your teams
Customer centricity is a company-wide concern. Allow feedback to flow smoothly throughout your organisation. Use custom access groups to manage your users, ensuring the right people can access the relevant insights. Track actions, set reminders, and visualise your progress in Mopinion.
Enterprise-Level Security, Privacy and Accessibility
Mopinion is devoted to protecting your data and adhering to the strictest security, privacy and accessibility policies. We offer peak security accreditation with ISO 27001: 2017 and comply with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). We also offer improved accessibility to all types of web users with WCAG 2.1 Level AA certification.
See what they have to say
“Our collaboration with Mopinion started small, with just four news brands. We were so satisfied with the result that we have since expanded. Now all of our news brands use Mopinion software”
Emma Haagen, UX Research & Product Analyst
