Mopinion software now available in Lightspeed app store

Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.

This powerful cooperation between two market leaders in their respective fields aims to provide an even wider audience of webshops with an accessible feedback solution that eliminates the hassle of costs or complex installation procedures. An additional advantage for these webshops is that many of the same features offered in the paid Mopinion software are made available to them, such as feedback form triggering and reporting & analysis, meaning they still get the same value.


You’ll find the app under the Customer Service category in Lightspeed app store

Customer Experience (CX) has become a number one priority in the ecommerce industry. Webshops are therefore looking for ways to boost their efforts and provide a smooth and satisfying experience for their online customers.

But the truth of the matter is, many webshops lack the insights needed to make meaningful changes to their customer journeys and online processes. The purpose of this new integration and partnership is to make customer feedback more available to these webshops, especially those just getting started with their CX programs. It is a partnership that also fits in well with Mopinion’s greater global strategy and we hope to announce several other exciting partnerships like this in the coming months!

– Udesh Jadnanansing (Co-Founder/ Chief of Revenue)

Sample feedback form in a webshop

The Mopinion Difference

Many feedback tools on the market only offer static feedback forms that often resemble a contact form. However, the Mopinion app offers dynamic, customisable feedback forms that include:

• A wide selection of customer experience metrics (such as Net Promoter Score, Customer Effort Score and Goal Completion Rate)
• Several research form elements (e.g. radio button, checkbox, open comments)
• Question routing: Ask the right questions at the right moment
• Visual feedback: Collect visual feedback (screenshots) to understand what your visitors want and what’s preventing them from achieving it
• Advanced triggering options (e.g. displaying feedback forms based on certain events)
• A customisable dashboard to help marketers digest the data

Completely customisable feedback forms

Once the app is installed, the Mopinion feedback button appears automatically on all pages of the webshop. What’s unique about this particular app is that the Mopinion feedback form is completely customisable, so webshops can easily add or change feedback questions, add their own design and logo, set up their own language and use proactive and exit-intent triggers to decide where they want to show or hide the feedback form. You can even add the feedback widget to your email communications and campaigns.


Mopinion Form Builder

Advanced Analysis

All feedback collected is available in a personal Mopinion account, which is created for the webshop upon installation. Via their personal accounts, the webshops will have access to customisable dashboards where they can crosstab and drill down on different feedback variables and metrics. These webshops can also analyse feedback items using text and sentiment analysis, set up email notifications for incoming feedback items, assign feedback tasks to team members and much more.

Getting started

Would you like to implement the Mopinion app integration in your webshop? Go to the UK or Dutch Lightspeed app store and click on the ‘Activate’ button. Via your newly created Mopinion account, you can make changes to settings of the feedback form (e.g. add triggers and customise the form). For more information about Mopinion and support options, visit the Mopinion support page.

Already implemented the Mopinion app integration on your Lightspeed website? Let us know how you like it below.