Squla to increase newsletter engagement with feedback

Squla – market leader in educational software in the Benelux region – offers an online exercise program for children in grades 1 to 8. Just a few months back, the organisation made the decision to start collecting online user feedback. Their goal? To gain insight into how its customers experience their products and services using Mopinion for Email.

Squla is quite popular among parents with children who attend primary school. Especially now that children are doing all of their schooling at home, the service has extended its user base with more and more subscriptions. The service enables children to work with educational material in a fun and playful way. They work independently behind a laptop or with a tablet and hardly realise that they are working on school materials.

Squla regularly sends newsletters to schools and parents to keep them informed of all developments and of course, to encourage them to make new purchases or to renew a subscription. Anyone can subscribe to the Squla newsletter. In this newsletter, readers receive great offers and useful tips to make and keep learning fun for the children.

To understand whether the content of these newsletters were meeting the needs of their readers, Squla realised that all they needed to do was just ask.

Feedback form for individual customers

Free White Paper: A Digital Feedback-Fueled Approach to Personalisation

A guide to Personalising the Digital Customer Experience (CX) with Online Feedback.

Download the paper

Email Feedback

Squla uses Mopinion to collect customer feedback via email. In addition to its individual customers, Squla also works with many schools and business customers. By way of email feedback forms, Squla can dive into whether their emails are meeting the needs of their customers. However, because they work with these two different groups of customers – individuals and schools (business) – they’ve set up two different feedback forms which target these groups separately.

Feedback form for business customers

“With Mopinion’s software, Squla can further optimise it’s email campaigns by sending the right message to the right target group. It allows us to quickly generate useful feedback from our users.”

Olivier Somer, Loyalty Manager at Squla

The feedback forms currently running provide Squla with great feedback insights which are automatically sent to their feedback inbox. The next step will be to analyse, manage and follow up on this feedback in the right way…

In a few months, we’ll take a closer look at Squla’s results and findings in a new post. Stay tuned!

About Squla

Squla is an online platform that offers more than 70,000 games and quizzes for children from 4-12 years old (at all levels). Schools can also use Squla in the classroom. Squla helps children discover their talents by offering educational material in a playful way. Having fun is important, and that’s how learning remains fun.