Your website is often the first chance you have to market your company’s products and services to your customers. So why wouldn’t you make it a priority to have the best website content out there? Now you can with our easy-to-use website content survey templates from the Mopinion Survey Marketplace!
Learn more about website content survey templates below.
What is a website content survey?
A website content survey is a survey that measures the performance of online content, such as product information (product descriptions, videos, images), blog posts and support pages (FAQs, instructions, knowledge bases). These types of surveys help you discover if the content you’ve provided is helpful for your customers as well as on which pages your customers are struggling to find the information they need.
Source: MMBO
Why is it important to measure website content?
There are many reasons businesses collect feedback on their website. They want to be sure their customers don’t become victims of technical issues that might drive them away, such as login problems, download errors and bug reports. And while these technical flaws are heavily consequential issues in terms of website performance, it’s important to consider the other side of things as well: the website content your customers use to make purchase decisions as well as find information regarding products or services.
Measuring website content can help you improve content regarding a product or service, enhance online support services for your customers (FAQs, instructions, e-manuals), and improve the quality of written content.
Free White Paper: The importance of A good Feedback Strategy
Learn about asking the right questions in an online feedback form to get the most out of it.
Website Content Survey Templates
In the Mopinion Survey Marketplace, we have several website content survey templates:
1. Yes / No Content Performance Survey Template
Content performance surveys are the perfect way of keeping things like product content, online support features and blog posts in tip-top shape. This is a quick and easy way to collect feedback on your website content. It helps you discover if the content you’ve provided is helpful for your customers as well as on which pages your customers are struggling to find the information they need.
Check out the Template here
2. Content Satisfaction Survey Template
Content satisfaction surveys give users insight into how satisfied their customers are with overall content, including product content, homepage content, page navigation and layout. Surveys that measure content satisfaction give you in-depth feedback on how your customers experience your content. These surveys let you see how frequently a particular user visits your site, along with what they think of your homepage content, page navigation, product content and more.
Check out the Template here
3. Thumbs Up / Thumbs Down Survey Template
The ever-popular thumbs rating system is great for rating content performance. Especially for those looking for quick insights into the performance of product content, online support features and blog posts.
For starters, thumbs up/down is one of the most international gestures there is. Not to mention, using these types of surveys, you can quickly and easily collect feedback on your website content. It shows you which content your customers value and why.
Check out the Template here
More on the Survey Marketplace
Mopinion just recently released its own Survey Marketplace, which is a website geared towards providing you with the inspiration and information needed to start using feedback surveys on your websites and mobile apps. This in-depth library of survey templates covers eight categories of surveys.
Found a survey that you’d like to try out on your own website? Just click on the ‘Customise this survey’ button and try the template for free (as part of a free trial).
Already a Mopinion customer? All templates you see in the marketplace are available to you via the survey builder within the Mopinion platform.
