Top 20 Best Usability Testing Tools: An Overview

Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this day and age. Think of it this way, when you launch a website (or mobile app), you have no clue how your customers perceive the website. Is the content clear? Do they trust our brand? Do they know how to navigate? These are vital considerations that online businesses should be paying close attention to…

In this article, we will touch on the meaning of good website usability, what a usability testing tool is and lastly, provide you with an overview of our top 20 favourite Usability Testing Tools.

Let’s take a look…

What does good website usability mean?

Forming the basis of a good user experience (UX), a good website usability encompasses five main principles:

• Availability & Accessibility (i.e. server uptime, mobile responsiveness and broken links)
• Clarity (i.e. keeping it simple, familiar and consistent)
• Credibility (i.e. contact details, content quality, etc)
• Learnability (i.e. walking the visitor through the initial steps, and create an intuitive design)
• Relevancy (i.e. aligning goals of your customers with the content on your website)

Careful! Failing to implement these into your website usability plans will likely result in deterred customers and a poor UX…

Luckily there are software solutions for this that will help keep you on track: Usability Testing tools.

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What is a Usability Testing Tool?

The term Usability (not to be confused with user experience) can be described as the degree to which a specific customer is able to use your software to accomplish objectives with efficiency, effectiveness, and satisfaction. To test this, Usability Testing Tools have been created with the goal of evaluating your software on those three aspects.

Usability testing tools typically include the following features: hallway testing, remote usability testing, export reviews, automated expert reviews and A/B testing.

Keeping that in mind, let’s take a look at our top 20 favourite Usability Testing tools. Note: these are not in any specific order.

1. SiteSpect

SiteSpect is one of the leading tools in the advancement of customer experience optimisation solutions for the world’s most successful digital businesses. The SiteSpect’s patented solutions enable customers to optimise the entire user experience from the front-end (client-side) to the back-end (server-side) while centrally managing across all channels, business units and product lines from a single platform.

Starting price: Not provided, contact SiteSpect to obtain current pricing.
Demo available: Yes
Free trial: No

Website: www.sitespect.com

2. CrazyEgg

Crazy Egg specialises in heatmaps, user recordings & A/B testing. The heatmaps allow you to track your customer’s scroll & click behaviour on your website or mobile app. You’ll see they way they engage and experience them as well, and of course, where they get stuck. Through the use of filters you can easily understand specific customer segments & use cases.

Starting price: $24 per month
Demo available: Yes
Free trial: Yes, 30 days

Website: www.crazyegg.com

3. Koncept

Koncept is a unique prototyping and usability testing tool , which helps with truly understanding users needs and expectations. Koncept enables web-based and mobile application development through UI/UX design approach. Koncept enables you to prototype faster and make smarter, data-backed UX design decisions. With real UX insights from you target users, you’ll be able to improve, refine, and de-risk your every app project before writing a single line of code. With hi-fi prototypes made with Koncept, you can test different UI elements, layouts, information hierarchy, and other app interactions.

Starting Price: $12 per month
Demo available: No
Free trial: Yes, 7 days

Website: www.konceptapp.com

4. OutSprung

OutSprung’s team consists of experienced UX experts whose main aim is to offer high quality feedback on your product or website from a usability perspective. They offer a single consultation package at a very reasonable price point. This package includes a 10-minute screencast, which allows you to see and hear the entire process and feedback. So if you’re looking for a usability test at a lower price point, OutSprung is definitely one to keep in mind.

Price: $29 per test
Demo available: No
Free trial: No

Website: www.outsprung.com

5. Clicktale

Clicktale provides visibility into customer behaviour and decision-making by tracking their every action inside a website or mobile app. The Clicktale platform provides a suite of visual reports such as session replays, heatmaps, form and funnel analysis, error reports, and more to help brands see and understand the individuals behind their numbers. Clicktale’s powerful integrations with over 50 analytics, optimisation, Voice of Customer (VoC) and chat tools help brands bridge the datasets from every system to gain a comprehensive picture of the customer journey and experience

Starting price: Not provided, contact Clicktale to obtain current pricing.
Demo available: Yes
Free trial: No

Website: www.clicktale.com

6. Loop11

Loop11 allows you to work in over 40 languages, create custom themes and test these on even mobile devices. They offer an extensive help center and library. In addition to this, you’re also able to watch session videos of user tests. You can try Loop11 for 14 days, during which you can run 3 tests until you’re gonna have to commit to a monthly or annual plan.

Starting price: $69 per month
Demo available: Yes
Free trial: Yes, 14 days

Website: www.loop11.com

7. UserTesting

UserTesting enables every organization to deliver the best customer experience powered by human insights. With UserTestings on-demand human insights platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue.

Starting price: Not provided, contact UserTesting to obtain current pricing.
Demo availabla: Yes
Free trial: Yes

Website: www.usertesting.com

8. Morae

Morae provides you hard data and examples of usability problems. It also automatically calculates and graphs effectiveness, efficiency, and satisfaction. From focus groups to usability studies, Morae helps you gain insight into your user’s experiences by providing you with powerful data. Record and remotely observe user interactions, efficiently analyse results, and instantly share your findings with anyone, anywhere.

One-time payment: €2.091,54
Demo available: Yes
Free trial: Yes, 30 days

Website www.techsmith.com/morae

9. Qualaroo

Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that come with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more.

Starting price: $199 per month
Demo available: Yes
Free trial: Yes, 14 days

10. Mopinion

Mopinion allows you to bring data alive through comprehensive ways of visualisation for any device. Fully understand why your users do what they do. With Mopinion you can easily collect and analyse user feedback from your website, email and mobile apps. Drive strategy, improve online channels and empower digital teams with faster and better decision making based on the Voice of the Customer.

Starting price: $35 per month + Free version available
Demo available: Yes
Free trial: Yes, 14 days

Website: www.mopinion.com

11. Userfeel

Userfeel is a usability testing tool that gives you videos of real users expressing their opinions as they use your website or app. Userfeel was designed and developed by Usability Researchers for Usability Researchers but also for newcomers to UX Research and anyone who wants to optimise their website or app.

Starting price: $59 per user session
Demo available: No
Free trial: Yes

Website: www.userfeel.com

12. Optimizely

Optimizely allows businesses to drive up the value of their digital products, commerce and campaigns through its best-in-class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10 times.

Starting price: Not provided, contact Optimizely to obtain current pricing.
Demo available: Yes
Free trial: No

Website: www.optimizely.com

13. UserLytics

Userlytics is a state of the art user testing platform that allows you to quickly run user experience tests on any digital asset (sites, apps, prototypes, competitor assets, or more) and on any device. With the advanced test creation process and proprietary panel at Userlytics, tests can be set up in minutes and results can be completed in just hours.
Userlytics is one of the only user testing platforms that records the webcam, audio, and screen of the participants device while also allowing an unlimited number of annotations, highlight reels, users/admins, testers per session and number of concurrent studies.

Starting price: $49 per participant
Demo available: Yes
Free trial: Yes, first participant free

Website: www.userlytics.com

14. UsabilityHub

The UsabilityHub platform offers a comprehensive suite of testing tools that helps you uncover design issues early, preventing wasted time, effort and user frustration. From an open text analyses and split testing to collecting demographics and creating custom variables. With UsabilityHub’s flexible pricing options there’s a way for just about anyone to test their usability.

Starting price: Free
Demo available: No
Free trial: No

Website: www.usabilityhub.com

15. UserBrain

Userbrain helps you make a habit of testing your website’s usability. With UserBrain you can watch videos of real people interacting with your website, hear what users think, see what they do and start building better products for happier customers. With Userbrain you get access to a worldwide pool of people using your product for the very first time and sharing their experiences. This usability testing tool makes it easy to spot bugs and pain points and easily share your findings with your team or stakeholders.

Starting price: €20 per user test or €14 per month
Demo available: No
Free trial: No

Website: www.userbrain.net

16. UserZoom

UserZoom automates UX research for scale and speed, delivering the UX insights businesses need to improve their digital user experiences and impact the bottom line. This usability testing tool’s combination of software, services and participant sourcing solutions allows businesses to test, benchmark and measure the UX of any digital product at any development stage and on any device, and get the complete story behind their user experience. UserZoom’s all-in-one solution allows any enterprise business to scale their UX research independently of the size of their team, level of experience, or expertise.

Starting price: Not provided, contact UserZoom to obtain current pricing.
Demo available: No
Free trial: No

Website: www.userzoom

17. TryMyUI

TryMyUI.com is a remote usability testing platform that offers affordable, cross-platform services for testing and improving the user experience. People in your target audience provide narrated video feedback and written survey responses. Watch videos of real people using your website or app to see where (and why) users get frustrated, lost, or confused. TryMyUI.com’s innovative mix of qualitative and quantitative tools helps product teams quickly collect and analyse user testing results and share their findings to turn insights into action.

Starting price: $35 per test or $299 per month (10 tests)
Demo available: No
Free trial: Yes, 1 test

Website: www.trymyui.com

18. UsersThink

UsersThink is an on-demand user testing platform, allowing UI/UX designers to get user feedback from real people, right when they need it. UsersThink enables you to pick a specific page/section of your website to be tested, select how many participants will give you feedback and how much you are willing to pay. After a test is done, UsersThink is committed to send you written results within 24 hours or less.

Starting price: $39 for 6 user feedback
Demo available: No
Free trial: No

Website: www.usersthink.com

19. Feedback Loop

Feedback Loop’s on-demand insights platform empowers clients to rapidly validate growth opportunities. This usability testing tool is often used to accelerate experimentation, inform business decisions with customer wants and needs, deliver and scale agile research capabilities, and develop better products faster. By integrating traditionally manual tasks like audience sourcing, concept designing, test scripting, and data reporting, the platform accelerates time-to-insight from months to hours.

Starting price: Not provided, contact Feedback Loop to obtain current pricing.
Demo available: Yes
Free trial: No

Website: www.feedbackloop.com

20. Feng-Gui

Feng-GUI is a very interesting usability testing tool in that it does not use real users. Instead, it uses algorithms to simulate a real user, in this case to generate eye tracking studies. To use Feng-GUI you upload an image you would like to have eye-tracking conducted on. Feng-GUI then generates eye-tracking heatmaps using their artificial intelligence algorithms that predict what a human eye would see when presented with the image. Although Feng-Gui can be considered a low cost alternative to eye tracking, due to it analysing only still images, it does not consider website functions in its analysis. Additionally it is based on AI, not actual users.

Starting price: $99 per month
Demo available: No
Free trial: No

Website www.feng-gui.com

Are you ready for top notch website usability?

Provide your customer with an experience they want to return to. Don’t give your customers a reason to leave your web site, but rather give them one to stay! Using one of the above software will greatly assist in your aim to provide your customers with a seamless and healthy website. A happy them, means a happy you, so why wait any longer?