email marketers Archives - Mopinion

5 Effective email feedback templates that will boost engagement

Erin Gilliam Haije — Fri, 08 Apr 2022 07:18:32 +0000

If you’re reading this, odds are you’re probably already collecting user feedback on your website(s) and mobile app(s). You understand the value this feedback provides and you want to take it one step further and implement it into your email campaigns. The question is, how? Crafting effective email feedback surveys isn’t always as straightforward as […]

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5 Powerful Email Marketing Techniques that will Improve your Open Rates

Erin Gilliam Haije — Thu, 08 Apr 2021 07:44:30 +0000

One of the most common challenges among email marketers is improving their open rates. To put it into perspective, your email open rate should be between 15-25% (depending on your industry of course). But the reality is, many businesses simply aren’t achieving these numbers within their email marketing campaigns. So how can they improve? Sure, […]

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5 Reasons Why Email Marketing Should Be Your Focus This Year

Erin Gilliam Haije — Mon, 22 Mar 2021 08:29:52 +0000

Just when we thought email marketing was falling off the grid a little, it has started making its grand comeback. Within the last year alone, many organisations have swiftly shifted to digitising their strategies and thus put their focus on leveraging and/or optimising their digital channels. As a result, this shift put email marketing tactics […]

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Best Practices for Collecting Email Feedback in Retail

Erin Gilliam Haije — Wed, 13 Jan 2021 07:40:40 +0000

A powerful retail email marketing strategy is capable of pushing your company to the forefront of your community. Now imagine one that is backed by email feedback… With this type of user feedback you can obtain meaningful insights into your email campaigns, equipping you with the knowledge to better cater to your readers and provide […]

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15 Vital Email Marketing Best Practices for 2020

Erin Gilliam Haije — Mon, 22 Jun 2020 06:28:49 +0000

If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated. Despite the growing presence of social media platforms, consumers continue to rely on email — and therein lies the power of your email marketing […]

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Best Email Marketing Services for Small Businesses (SMB)

Erin Gilliam Haije — Fri, 23 Aug 2019 07:00:40 +0000

Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies […]

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Top 20 Best Email Marketing Tools: An Overview

Erin Gilliam Haije — Tue, 17 Apr 2018 10:19:08 +0000

There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being […]

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