cro experts & growth marketers Archives - Mopinion https://mopinion.com/tag/cro-experts-and-growth-marketers/ Customer Feedback Intelligence For Digital Enterprises Tue, 28 Nov 2023 15:55:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 Best feedback use cases for insurance and financial services organisations https://mopinion.com/customer-feedback-use-cases-insurance-and-financial-services/ https://mopinion.com/customer-feedback-use-cases-insurance-and-financial-services/#respond Tue, 11 Jul 2023 12:40:35 +0000 https://mopinion.com/?p=85208 Customer expectations are growing, and digital journeys are becoming an increasingly important part of how insurance and financial services organisations engage with their customers, understand their expectations, and ultimately deliver on them. According to Bloomreach, “the sheer volume of questions and claims, legacy systems, ancient technology, and a distorted view of the customer journey are […]

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]]> https://mopinion.com/customer-feedback-use-cases-insurance-and-financial-services/feed/ 0 A/B testing with Mopinion https://mopinion.com/a-b-testing-with-mopinion/ https://mopinion.com/a-b-testing-with-mopinion/#respond Fri, 17 Feb 2023 08:01:19 +0000 https://mopinion.com/?p=81542 CRO specialists and Growth Marketers put heavy emphasis on experimentation and A/B testing. A/B testing, or split testing, is a way to test two versions of content and compare their performance. The goal of an A/B test is often to see which version leads to more conversions and a higher CTR. Qualitative data often doesn’t […]

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]]> https://mopinion.com/a-b-testing-with-mopinion/feed/ 0 Inside Mopinion: How to Grow with Customer Feedback https://mopinion.com/growth-marketing-customer-feedback/ https://mopinion.com/growth-marketing-customer-feedback/#respond Wed, 13 Jul 2022 09:46:14 +0000 https://beta-site.mopinion.com/?p=78062 Marketers working today have a very different job than the job of marketers ten, five or even three years ago. As the online world continues to evolve, as does the marketers task list. Thus, several newer, more niche positions like growth marketers have become popular. Growth marketers work on attracting, engaging, and retaining customers. They […]

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]]> https://mopinion.com/growth-marketing-customer-feedback/feed/ 0 To Experiment or Not To Experiment? The ROI of CRO https://mopinion.com/360-digital-the-roi-of-cro/ https://mopinion.com/360-digital-the-roi-of-cro/#respond Mon, 10 Jan 2022 07:17:38 +0000 https://mopinion.com/?p=47957 Welcome back to 360 Digital. We’re excited to announce that we’ve just released a brand new episode, touching – once again – on one of our favorite topics: CRO and experimentation! Having previously talked about how to Humanize your CRO Efforts with Soft Data and How to Take a Strategic Approach to Experimentation on earlier […]

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]]> https://mopinion.com/360-digital-the-roi-of-cro/feed/ 0 CRO Best Practices from 7 Conversion Experts https://mopinion.com/cro-best-practices-from-7-conversion-experts/ https://mopinion.com/cro-best-practices-from-7-conversion-experts/#respond Wed, 04 Aug 2021 08:14:47 +0000 https://mopinion.com/?p=45717 Does conversion rate optimisation (CRO) intimidate you at all? Well, then it might be comforting to know that you’re not alone. Plenty of digital marketers are either not sure where to start, don’t know what to measure, or even how to set up CRO goals for their organisation. And that is precisely why it is […]

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]]> https://mopinion.com/cro-best-practices-from-7-conversion-experts/feed/ 0 Increase Your Customer Retention With Conversion Rate Optimisation https://mopinion.com/customer-retention-strategy-conversion-rate-optimisation/ https://mopinion.com/customer-retention-strategy-conversion-rate-optimisation/#respond Mon, 02 Aug 2021 07:00:33 +0000 https://mopinion.com/?p=45598 The customer journey doesn’t end after your visitors complete the action you want them to take – and neither should your conversion optimisation efforts! I’m’ sure that you’ve all heard it before, but if you’re still not convinced that customer retention is valuable, take a look at a study by Frederick Reichheld of Bain and […]

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]]> https://mopinion.com/customer-retention-strategy-conversion-rate-optimisation/feed/ 0 How user feedback can boost your growth marketing strategy https://mopinion.com/how-user-feedback-can-boost-your-growth-marketing-strategy/ https://mopinion.com/how-user-feedback-can-boost-your-growth-marketing-strategy/#respond Fri, 16 Jul 2021 07:00:17 +0000 https://mopinion.com/?p=45368 Digital marketers are no longer confining themselves to the top-of-funnel metrics and customer acquisition rates. In fact, nowadays it’s all about the entire customer lifecycle and more importantly, making sure those same customers actually stick around; a trend which has introduced a new and more redefined type of marketing known as growth marketing. Growth marketers […]

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]]> https://mopinion.com/how-user-feedback-can-boost-your-growth-marketing-strategy/feed/ 0 Increase Conversions with These 7 Ecommerce CRO Tips https://mopinion.com/cro-ecommerce-tips/ https://mopinion.com/cro-ecommerce-tips/#respond Wed, 14 Jul 2021 11:03:30 +0000 https://mopinion.com/?p=45318 Running a webshop can be one hell of a ride. From cart abandonments over basic usability issues and low conversion rates – if you know, you know. We are asking Ecommerce managers to work on your conversion rate optimisation constantly, because (like in so many other life-situations) consistency is key!   In this article, we […]

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]]> https://mopinion.com/cro-ecommerce-tips/feed/ 0 Humanizing your CRO efforts with soft data https://mopinion.com/humanizing-your-cro-efforts-with-soft-data/ https://mopinion.com/humanizing-your-cro-efforts-with-soft-data/#respond Tue, 13 Jul 2021 11:46:26 +0000 https://mopinion.com/?p=45292 Mopinon has just released another new episode on its growingly popular podcast series 360 Digital. So what’s the juicy topic this month? For our 6th episode we’re switching gears and focusing on another field of digital: conversion rate optimisation (or CRO). The reason being is that somewhere along the line, the process of optimising online […]

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]]> https://mopinion.com/humanizing-your-cro-efforts-with-soft-data/feed/ 0 The Beginner’s Guide to User Feedback and CRO https://mopinion.com/the-beginners-guide-to-user-feedback-and-conversion-rate-optimisation-cro/ https://mopinion.com/the-beginners-guide-to-user-feedback-and-conversion-rate-optimisation-cro/#respond Mon, 05 Jul 2021 14:00:02 +0000 https://mopinion.com/?p=44878 We know that an improved performing website means a better relationship with your customers, which means higher conversions and ultimately a higher ROI. But, how do you do it and where to start? This Beginner’s Guide to Feedback and Conversion Rate Optimization (CRO) is your go-to on how to use feedback to drive your CRO […]

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