Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple. So get started and try one of our free mobile app survey templates from the Survey Marketplace!
Learn more about mobile app survey templates below.
What is a mobile app survey?
A mobile app survey is a great way of collecting feedback from your mobile customers. It is useful for understanding how customer experience your app as a whole as well as its individual features. There are three different ways to collect mobile app feedback: webviews, SDKs and APIs.
Why is it important to measure mobile app performance?
There are a lot of factors to consider when creating a mobile app, including design, speed and responsiveness and quality of content. These factors are especially critical when transitioning from a website to a mobile app as there are lots of opportunities for bugs and technical errors to sprout up once your app is live.
Often your customers will be the first to experience these issues so by placing feedback forms throughout your mobile app, you’ll be able to capture valuable insights into the usability of the app and quickly resolve any issues that come about.
Free White Paper: Optimising the Mobile Experience with In-App Feedback
A guide to in-app feedback for mobile product owners
and mobile marketers.
Mobile App Survey Templates
In the Mopinion Survey Marketplace, we have several mobile app survey templates:
1. Mobile Customer Satisfaction (CSAT) Survey Template
Customer Satisfaction is one of the top scoring methods among businesses for measuring brand loyalty. Collecting this feedback helps you measure how your brand (or services) meet the expectations of your customers. It’s also quite versatile in that you can use it to understand how customers value different aspects of your business.
CSAT templates are ideal for collecting insights into overall satisfaction of your customers with your mobile app.
Check out the Template here
2. Mobile Net Promoter Score (NPS) Survey Template
Net Promoter Score is another loyalty metric used by many businesses. It serves as a great benchmark for indicating the success of your customers. It does so by measuring how likely your customers are to recommend your business to others.
So start turning your detractors into promoters today!
Check out the Template here
3. Mobile Goal Completion Rate (GCR) Survey Template
Goal Completion Rate (GCR) is a customer experience metric that measures the number of visitors who have completed, partially completed or failed to complete a specific goal within the mobile app.
In fact, it is a great metric for those trying to improve sales funnels or important processes (e.g. onboarding) because it quickly shows where customers or visitors are and are not successful.
Check out the Template here
4. Mobile Customer Effort Score (CES) Survey Template
Customer Effort Score (CES) is ideal for measuring customer success. CES measures how much effort it took your customer to achieve his/her goal. This is important to know because high effort typically results in lower customer loyalty. For example, your poor CX or usability can push your customer to expend more effort achieving their goal than expected, they’re much more likely to leave the website or mobile app.
Check out the Template here
5. Mobile Star Rating Surveys
Mobile star rating surveys are great for capturing responses quickly from customers all across your website or mobile app and gauging their loyalty to your product or service. In fact, because they are so quick and easy to fill in, response rates are much higher with these surveys.
Check out the Template here
More on the Survey Marketplace
Mopinion just recently released its own Survey Marketplace, which is a website geared towards providing you with the inspiration and information needed to start using feedback surveys on your websites and mobile apps. This in-depth library of survey templates covers eight categories of surveys.
Found a survey that you’d like to try out on your own website? Just click on the ‘Customise this survey’ button and try the template for free (as part of a free trial).
Already a Mopinion customer? All templates you see in the marketplace are available to you via the survey builder within the Mopinion platform.
