Guest Author, Author at Mopinion

How to Balance Product Vision With User Feedback

Guest Author — Wed, 21 Oct 2020 08:00:06 +0000

You and your team are building a product with a vision. You have a problem that needs solving, and the combination of your features and user experience are the elements that will create a product that ultimately solves the problem at hand for not only yourself, but for others as well. And that last part–”for […]

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7 Techniques for Driving More Traffic to Your E-Commerce Website

Guest Author — Wed, 29 Jan 2020 07:23:03 +0000

If you hope to increase profits and grow your e-commerce business, the first thing you’ll need to do is attract more visitors to your site. Because, naturally, more visitors means more opportunities to convert visitors into customers. So what are the best techniques for doing so? Since you probably have the basics down, we don’t […]

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How Can AI-Based Automation Tools Improve Customer Experience?

Guest Author — Mon, 23 Dec 2019 07:18:39 +0000

Thanks to different technological advancements, customers interact and engage with brands in numerous ways and on various channels. As a result, their expectations have skyrocketed, meaning that they demand seamless experiences. 80% of companies consider customer experience to be one of their most powerful competitive differentiators. In order to keep pace and be a disruptor […]

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A Guide to Psychology Principles in UX Design

Guest Author — Tue, 02 Jul 2019 07:48:20 +0000

Have you ever wondered why your users don’t interact with your product the way you were expecting them to? It might be because you may not understand how to use different psychology principles to design your products to elicit specific responses and actions from your users. Your customers are driven by emotions when they are […]

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Why The Customer Experience Should Be Your Main Focus This Year

Guest Author — Tue, 04 Jun 2019 07:46:01 +0000

If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the […]

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User Feedback Lessons Learned from Digital Agency, Caveni

Guest Author — Fri, 26 Apr 2019 07:09:39 +0000

User feedback software has been our preferred method for collecting customer feedback to bring our A/B testing to the next level. A/B Testing is a fundamental necessity to figure out how your customer responds to different sets of web pages and user interfaces. While the precise data and conversion information of an A/B test are […]

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360 Degree Customer Journey: What You Need To Know

Guest Author — Fri, 09 Nov 2018 07:18:38 +0000

A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, […]

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4 Steps to a Successful Customer Obsessed Marketing Strategy

Guest Author — Thu, 18 Oct 2018 07:00:53 +0000

Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively […]

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How to Increase CX Through Testing and Personalisation

Guest Author — Thu, 28 Jun 2018 07:51:32 +0000

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

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Creating A Perfect User Journey In Your mCommerce App

Guest Author — Wed, 02 May 2018 08:00:04 +0000

As the world moves from desktop to mobile, apps are becoming our new shopping malls. Just as we walk into a mall or a store, look around the merchandise, pay, and leave with a bag, now we launch an app and shop to our heart’s content, without having to leave the comfort of our chair. […]

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