customer effort score Archives - Mopinion

What is a customer experience survey? Tips and metrics

Erin Gilliam Haije — Mon, 19 Jun 2023 08:05:02 +0000

Have you ever come across a customer experience survey on a website in or in your inbox after purchasing a product or using a service? These types of online surveys are becoming increasingly common as companies strive to improve their customer experience and gain a competitive edge in the market. In fact, according to SuperOffice, […]

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What are the best customer experience metrics and KPIs?

Erin Gilliam Haije — Tue, 06 Jun 2023 11:42:53 +0000

‘You can’t manage what you don’t measure’ is the quote our fellow Head of Marketing Quirijn lives by, and actually, so should you. Customer experience metrics (or KPIs) are measurements used to evaluate the satisfaction and overall experience of customers with a business or product. These metrics provide insights into the performance of a business […]

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Best Feedback Templates for Customer Effort Score (CES)

Erin Gilliam Haije — Tue, 31 Jul 2018 07:00:36 +0000

Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering […]

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