For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to rise even more in 2018. So what will this rise in mobile users mean for businesses? The answer is simple. They will need to provide an optimal mobile experience. And one of the best ways to do this is give them a voice – through in-app feedback.
In this White Paper, Mopinion outlines why in-app feedback is important as well as three different ways in which mobile product owners and marketers – with the intention of optimising the mobile experience – can collect in-app feedback. This paper will also look at how to analyse and take action on feedback and discuss what should be considered in terms of security standards (as they relate to the General Data Protection Regulation).
About the Authors
With this white paper, Mopinion offers a free guide to optimising the mobile customer experience with in-app feedback. It is written by Udesh Jadnanansing & Kees Wolters, both co-founders at Mopinion, who have guided and advised national and international businesses with setting up dozens of projects relating to digital customer experience and the use of online customer feedback.
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