testing Archives - Mopinion https://mopinion.com/tag/testing/ Customer Feedback Intelligence For Digital Enterprises Tue, 28 Nov 2023 15:55:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 A/B testing with Mopinion https://mopinion.com/a-b-testing-with-mopinion/ https://mopinion.com/a-b-testing-with-mopinion/#respond Fri, 17 Feb 2023 08:01:19 +0000 https://mopinion.com/?p=81542 CRO specialists and Growth Marketers put heavy emphasis on experimentation and A/B testing. A/B testing, or split testing, is a way to test two versions of content and compare their performance. The goal of an A/B test is often to see which version leads to more conversions and a higher CTR. Qualitative data often doesn’t […]

The post A/B testing with Mopinion appeared first on Mopinion.

]]> https://mopinion.com/a-b-testing-with-mopinion/feed/ 0 How qualitative data helps your CRO strategy https://mopinion.com/qualitative-data-cro-strategy/ https://mopinion.com/qualitative-data-cro-strategy/#respond Wed, 24 Aug 2022 10:03:06 +0000 https://beta-site.mopinion.com/?p=78099 CRO is the practice of increasing the percentage of users who perform a desired action on a website, whether that’s purchasing, signing up for a service, or even something so simple as filling out a form. However, somewhere along the line this process has really become a balancing act. In fact, most CRO specialists are […]

The post How qualitative data helps your CRO strategy appeared first on Mopinion.

]]> https://mopinion.com/qualitative-data-cro-strategy/feed/ 0 To Experiment or Not To Experiment? The ROI of CRO https://mopinion.com/360-digital-the-roi-of-cro/ https://mopinion.com/360-digital-the-roi-of-cro/#respond Mon, 10 Jan 2022 07:17:38 +0000 https://mopinion.com/?p=47957 Welcome back to 360 Digital. We’re excited to announce that we’ve just released a brand new episode, touching – once again – on one of our favorite topics: CRO and experimentation! Having previously talked about how to Humanize your CRO Efforts with Soft Data and How to Take a Strategic Approach to Experimentation on earlier […]

The post To Experiment or Not To Experiment? The ROI of CRO appeared first on Mopinion.

]]> https://mopinion.com/360-digital-the-roi-of-cro/feed/ 0 CRO Best Practices from 7 Conversion Experts https://mopinion.com/cro-best-practices-from-7-conversion-experts/ https://mopinion.com/cro-best-practices-from-7-conversion-experts/#respond Wed, 04 Aug 2021 08:14:47 +0000 https://mopinion.com/?p=45717 Does conversion rate optimisation (CRO) intimidate you at all? Well, then it might be comforting to know that you’re not alone. Plenty of digital marketers are either not sure where to start, don’t know what to measure, or even how to set up CRO goals for their organisation. And that is precisely why it is […]

The post CRO Best Practices from 7 Conversion Experts appeared first on Mopinion.

]]> https://mopinion.com/cro-best-practices-from-7-conversion-experts/feed/ 0 Increase Your Customer Retention With Conversion Rate Optimisation https://mopinion.com/customer-retention-strategy-conversion-rate-optimisation/ https://mopinion.com/customer-retention-strategy-conversion-rate-optimisation/#respond Mon, 02 Aug 2021 07:00:33 +0000 https://mopinion.com/?p=45598 The customer journey doesn’t end after your visitors complete the action you want them to take – and neither should your conversion optimisation efforts! I’m’ sure that you’ve all heard it before, but if you’re still not convinced that customer retention is valuable, take a look at a study by Frederick Reichheld of Bain and […]

The post Increase Your Customer Retention With Conversion Rate Optimisation appeared first on Mopinion.

]]> https://mopinion.com/customer-retention-strategy-conversion-rate-optimisation/feed/ 0 Increase Conversions with These 7 Ecommerce CRO Tips https://mopinion.com/cro-ecommerce-tips/ https://mopinion.com/cro-ecommerce-tips/#respond Wed, 14 Jul 2021 11:03:30 +0000 https://mopinion.com/?p=45318 Running a webshop can be one hell of a ride. From cart abandonments over basic usability issues and low conversion rates – if you know, you know. We are asking Ecommerce managers to work on your conversion rate optimisation constantly, because (like in so many other life-situations) consistency is key!   In this article, we […]

The post Increase Conversions with These 7 Ecommerce CRO Tips appeared first on Mopinion.

]]> https://mopinion.com/cro-ecommerce-tips/feed/ 0 Humanizing your CRO efforts with soft data https://mopinion.com/humanizing-your-cro-efforts-with-soft-data/ https://mopinion.com/humanizing-your-cro-efforts-with-soft-data/#respond Tue, 13 Jul 2021 11:46:26 +0000 https://mopinion.com/?p=45292 Mopinon has just released another new episode on its growingly popular podcast series 360 Digital. So what’s the juicy topic this month? For our 6th episode we’re switching gears and focusing on another field of digital: conversion rate optimisation (or CRO). The reason being is that somewhere along the line, the process of optimising online […]

The post Humanizing your CRO efforts with soft data appeared first on Mopinion.

]]> https://mopinion.com/humanizing-your-cro-efforts-with-soft-data/feed/ 0 Why Conversion Optimisation Always Starts With Analysis https://mopinion.com/why-conversion-optimisation-always-starts-with-analysis/ https://mopinion.com/why-conversion-optimisation-always-starts-with-analysis/#respond Wed, 07 Jul 2021 03:46:41 +0000 https://mopinion.com/?p=45178 When you think of conversion rate optimisation, you’ll probably think of A/B testing or experimentation immediately. Your goal is to increase conversions, so you know something needs to change, meaning you start looking for ways to improve. By performing A/B testing and experimentation, you can justify your hypotheses before making the appropriate changes to improve […]

The post Why Conversion Optimisation Always Starts With Analysis appeared first on Mopinion.

]]> https://mopinion.com/why-conversion-optimisation-always-starts-with-analysis/feed/ 0 The Beginner’s Guide to User Feedback and CRO https://mopinion.com/the-beginners-guide-to-user-feedback-and-conversion-rate-optimisation-cro/ https://mopinion.com/the-beginners-guide-to-user-feedback-and-conversion-rate-optimisation-cro/#respond Mon, 05 Jul 2021 14:00:02 +0000 https://mopinion.com/?p=44878 We know that an improved performing website means a better relationship with your customers, which means higher conversions and ultimately a higher ROI. But, how do you do it and where to start? This Beginner’s Guide to Feedback and Conversion Rate Optimization (CRO) is your go-to on how to use feedback to drive your CRO […]

The post The Beginner’s Guide to User Feedback and CRO appeared first on Mopinion.

]]> https://mopinion.com/the-beginners-guide-to-user-feedback-and-conversion-rate-optimisation-cro/feed/ 0 Top 23 Conversion Rate Optimisation Tools: An Overview https://mopinion.com/top-23-conversion-rate-optimisation-tools-an-overview-2/ https://mopinion.com/top-23-conversion-rate-optimisation-tools-an-overview-2/#respond Mon, 05 Jul 2021 07:39:27 +0000 https://beta-site.mopinion.com/conversion-rate-optimisation-cro-is-vital-for-every-marketer-however-proper-cro-is-really-what-will-help-you-achieve-successful-marketing-efforts-among-your-customers-this-is-why-it-is-so-importa/ Conversion Rate Optimisation (CRO) is vital for every marketer. However, proper CRO is really what will help you achieve successful marketing efforts among your customers. This is why it is so important to be aware of the key CRO tactics out there as these will be sure to boost ROI and help you reach the […]

The post Top 23 Conversion Rate Optimisation Tools: An Overview appeared first on Mopinion.

]]> https://mopinion.com/top-23-conversion-rate-optimisation-tools-an-overview-2/feed/ 0