Lynn Jonker, Author at Mopinion https://mopinion.com/author/lynn-jonker/ Customer Feedback Intelligence For Digital Enterprises Wed, 29 Nov 2023 09:47:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 Discover how Lely gathers feedback worldwide with Multi-Language Reporting https://mopinion.com/how-lely-gathers-feedback-with-translator/ https://mopinion.com/how-lely-gathers-feedback-with-translator/#respond Thu, 25 May 2023 08:35:58 +0000 https://mopinion.com/?p=85158 Lely is a Dutch agricultural machine and robot manufacturer. With their innovative solutions, they make life easier for farmers worldwide. Lely strives to enable dairy farmers to work as efficiently as possible with their robots, which is why collecting feedback is an important part of their improvement process. Because Lely is active in more than […]

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Measure the Phygital Experience with customer feedback https://mopinion.com/measure-the-phygital-experience-with-customer-feedback/ https://mopinion.com/measure-the-phygital-experience-with-customer-feedback/#respond Tue, 09 May 2023 09:16:47 +0000 https://mopinion.com/?p=84442 Let’s get phygital, phygital… Many retailers nowadays operate both offline and online. In addition to physical stores, they opened online webshops due to technological and societal changes over the years, especially in the last 3 years (let’s not mention the C-word again). But the time of going shopping and visiting physical stores isn’t over. Many […]

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What experts have to say about the results from the Digital CX Management Benchmark report 2023 https://mopinion.com/expert-opinion-digital-cx-benchmark-report-2023/ https://mopinion.com/expert-opinion-digital-cx-benchmark-report-2023/#respond Tue, 21 Mar 2023 08:39:39 +0000 https://mopinion.com/?p=84521 A few weeks ago, we released the Digital CX Management Benchmark report 2023, and it’s packed with some pretty interesting findings. The report has left us with some thought-provoking questions, such as: Why are businesses investing more resources in traditional CX instead of Digital CX? Why does measuring and managing feedback get more attention than […]

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A/B testing with Mopinion https://mopinion.com/a-b-testing-with-mopinion/ https://mopinion.com/a-b-testing-with-mopinion/#respond Fri, 17 Feb 2023 08:01:19 +0000 https://mopinion.com/?p=81542 CRO specialists and Growth Marketers put heavy emphasis on experimentation and A/B testing. A/B testing, or split testing, is a way to test two versions of content and compare their performance. The goal of an A/B test is often to see which version leads to more conversions and a higher CTR. Qualitative data often doesn’t […]

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Best practices to improve the ecommerce customer experience with feedback https://mopinion.com/best-practices-ecommerce-customer-experience/ https://mopinion.com/best-practices-ecommerce-customer-experience/#respond Wed, 01 Feb 2023 14:56:29 +0000 https://mopinion.com/?p=82827 Many retailers have embraced ecommerce and sell their products both online and offline. And they want to offer an excellent customer experience in their webshop to match the experience in the physical store. One way to do so is by asking customers for feedback, to learn more about their expectations and needs. Retailers have started […]

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How travel companies benefit from customer feedback – Use cases & tips https://mopinion.com/how-travel-companies-benefit-from-customer-feedback-use-cases/ https://mopinion.com/how-travel-companies-benefit-from-customer-feedback-use-cases/#respond Tue, 10 Jan 2023 13:46:15 +0000 https://mopinion.com/?p=81984 People don’t easily settle when it comes to booking a vacation. After all, you work hard all year to go on a well deserved holiday. Whether someone is looking for an active vacation or just wants to lay next to the swimming pool, everyone wants their vacation time to be relaxed and not stressful. That’s […]

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What comes first: Quantitative or qualitative data analysis? https://mopinion.com/quantitative-or-qualitative-data/ https://mopinion.com/quantitative-or-qualitative-data/#respond Tue, 15 Feb 2022 07:31:34 +0000 https://mopinion.com/?p=48339 What came first, the chicken or the egg? This debate has been going on for hundreds of years, and scientific results are still somewhat inconclusive. For us in marketing, there are other heated debates. For example, what data is more important when trying to increase conversion rates and improve customer experience? Or what data comes […]

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